Toastcaster Communication Leadership Learning Lab

Toastcaster 123: Free $10K/Month Google Ad Grant for Non-Profits - David Ries

September 30, 2019

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[31:35] Yes, your non-profit organization may be eligible for a Google Ad Grant giving you $10K per month in free Google Ad Words Advertising and it's not fake news.  In this episode, Greg speaks with David Ries, a Certified Google Ad Grant Professional who’ll give us an insight on this great opportunity for qualified non-profits and share how getting one is not as difficult as you think.

David will explain what the grant is all about, how to find out if you qualify and some of the things you need to do and have in order for your application to be successful. He’ll also demystify some of the misinformation about the grant. 

David also offers a good primer on Google Ads to maximize a Google Word Ad campaign. He’ll share some tips on using keywords to drive searches to your landing page or website -  information that’s relevant to anyone who may consider using Google ads. He also gives us a real world example of a client with a successful Google ad campaign and some of the ways they used keywords to zero in on their right target market.

David Ries, a Business Development Representative at ConnectAd, assists with the assessment and strategy process for nonprofits to get started with the Google Ad Grant opportunity. His background in exclusively the startup & nonprofit sector allows him to understand how to add value to nonprofits and increase their digital presence.

David lives in Edmonton, Alberta Canada and can be reached at david@connectad.ca. 

For more info, check out G Suite and Google Grants for Nonprofits