Toastcaster Communication Leadership Learning Lab
Toastcaster 123: Free $10K/Month Google Ad Grant for Non-Profits - David Ries

Toastcaster 123: Free $10K/Month Google Ad Grant for Non-Profits - David Ries

September 30, 2019

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[31:35] Yes, your non-profit organization may be eligible for a Google Ad Grant giving you $10K per month in free Google Ad Words Advertising and it's not fake news.  In this episode, Greg speaks with David Ries, a Certified Google Ad Grant Professional who’ll give us an insight on this great opportunity for qualified non-profits and share how getting one is not as difficult as you think.

David will explain what the grant is all about, how to find out if you qualify and some of the things you need to do and have in order for your application to be successful. He’ll also demystify some of the misinformation about the grant. 

David also offers a good primer on Google Ads to maximize a Google Word Ad campaign. He’ll share some tips on using keywords to drive searches to your landing page or website -  information that’s relevant to anyone who may consider using Google ads. He also gives us a real world example of a client with a successful Google ad campaign and some of the ways they used keywords to zero in on their right target market.

David Ries, a Business Development Representative at ConnectAd, assists with the assessment and strategy process for nonprofits to get started with the Google Ad Grant opportunity. His background in exclusively the startup & nonprofit sector allows him to understand how to add value to nonprofits and increase their digital presence.

David lives in Edmonton, Alberta Canada and can be reached at david@connectad.ca. 

For more info, check out G Suite and Google Grants for Nonprofits

Toastcaster 122: Setting a Guinness World Record – It Takes True Leadership

Toastcaster 122: Setting a Guinness World Record – It Takes True Leadership

September 17, 2019

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[28:55] Great leaders are passionate.  Amongst other things, they’re also motivating, inspiring, innovative and committed to what they do. Our guests today have these attributes and more but you won’t find them in big towers, behind oak desks, but rather find them listed in the Guinness World Records 2020  book or associated with the organization.

In this episode, you’ll hear stories of true leadership. You’ll hear about the unusual way the idea for a Guinness Record came about and how these talented individuals faced with a challenge, persevered and overcame adversity while describing how they accomplished their incredible feats. You’ll also learn what motivates them; what they learned about themselves and how it can apply to all of us. You’ll also find out what it’s like to be a Guinness adjudicator, the skills it requires and a few tips on vying for a Guinness World Record.

Reverend Kevin Fast from Cobourg, Ontario, Canada is best described as a modern day Popeye. He holds an impressive 31 Guinness World Records including the Heaviest aircraft pulled and most people supported on the shoulders.  (Left)

Brittany Walsh, a.k.a  AcroBritt from Portland, Oregon, U.S.A is a dancer, a gymnast, former circus performer and world record holder in acrobatic archery. She’s featured in the latest edition for the Farthest arrow shot using feet.  She’s been on The Late Show with David Letterman and has her own wax statue at Ripley’s Believe It or Not! (top right)

Spencer Cammarano, from New York, U.S.A has not broken any records, but has the most challenging (yet enjoyable) task of being an Official Guinness Adjudicator. Without her, official records cannot be recorded. (Centre)

The theme for this year’s 65th Edition, is Power Your Curiosity. You can find out more and get your copy at GuinnessWorldRecords.com. There’s also a Guinness World Records Gamer’s Edition 2020 as well.

 

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